Challenge:

Improve coffee.

Insight:

I can’t make the actual coffee better, but I CAN create ways for people to experience coffee more personally.

Strategy:

Interview coffee-drinkers and ask them about how THEY specifically like their coffee, what they would change about coffee and/or how they reflect on their coffee-drinking-habbits. Now, I can create a personalized coffee for these interviewees, thus improving coffee.

Results:

Personalized coffee mock-ups:

Two result examples:

Elisa’s problem:

Elisa drinks coffee before sporting for the caffeine boost, but there’s one big downside. The coffee sloshes in her stomach during her work-out.

Solution:

Problem:

Maxima prefers Turkish pizzas over coffee.

Solution:

Optional: