Soul of Stinus

Case film:

Challenge:

How do I create value and attention for my NFT, in a way that disrupts the current NFT market.

Insights:

Most NFTs are soulless cash grabs.

Classical value is linked to uniqueness and seemingly not made for profit.

The contract-like technology of NFTs is overestimated (or not used right).

Strategy:

Gather attention for cryptocurrency through traditional media outlets by creating an absurd, eye-catching headline.

Nudge people into diving deeper into the world of crypto.

By selling my soul as an NFT.

Results:

NFT:

Legal document: written together with Liminal Warmth

Writing a press release and sending it to every newspaper, blog and individual I could find the contact information of: